POST 046 · PRIMITIVE REDUCTION

Amenity is a concession, not a feature.

Toggle amenities on and off. Each one consumes SF that could be a rent-paying unit. The amenity doesn't generate revenue — it's a concession you make to attract residents. Watch the trade-off live.
Amenity SF
Lost units
Lost rent/yr
Rent premium needed to break even
A gym is not a feature. It's $180k/yr in lost rent that you're betting will be offset by a rent premium. The question is: does the bet pay off?